Fractional Leadership for Marketing and Product

Digital Dynamics® gives ambitious businesses senior marketing and product leadership.Part-time, on-demand, without the full-time overhead. Based in Wellington, working across New Zealand and beyond.

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Fractional CMO for growing businesses. Fractional Product Manager for SaaS teams.

Services

Fractional CMO

Most businesses don't need another agency running isolated campaigns, they need someone owning the whole marketing function: strategy, brand, channels and results.We offer Fractional CMO on retainer: senior marketing leadership without the full-time cost, covering go-to-market strategy, campaigns, brand and reporting under one direction.Best for: franchises, trade & construction, FMCG, B2B and start-ups navigating growth or a leadership gap.

Fractional Product Manager

SaaS teams often move fast on engineering, but no one's fully owning the roadmap or the customer feedback loop. That's where a fractional PM earns its keep.Bringing structure and pace to product decisions; roadmap, prioritisation, and alignment across product, marketing and sales; senior product judgement, part-time.Best for: early-stage and scaling SaaS teams that need product direction without a full-time hire.

More Than an Agency. A Partner in the Room.

Gareth Poley founded Digital Dynamics® after leading marketing, product, sales and operations teams for national and international brands.That background is why clients bring him in for more than campaigns, he's as comfortable in a product roadmap conversation as he is in a brand workshop, because he's actually run both.He works fast, communicates in plain language, and gets to the point others take three meetings to reach. Whether it's untangling a franchise marketing system, taking a construction brand's lead generation from patchy to predictable, or giving a SaaS founder a second set of experienced eyes on the roadmap, the approach is the same: understand the business first, then bring the strategy and the discipline to execute it.Based in the Wellington region, working with clients across New Zealand and internationally. Let's talk!

Let's Talk

Whether you need marketing leadership, product leadership, or you're not yet sure which one fits, tell us a bit about your business and we'll figure it out together.

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